Manager Digital Product Messaging

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

CVS Health is seeking a strategic, detail-oriented, and technology-driven Manager, Digital Product Messaging, to join the Marketing Technology (MarTech) & Platforms team within the broader Customer Success & Operations organization. In this role, you will lead the implementation, administration, optimization, and governance of digital communication platforms that power customer engagement across the enterprise.

Key Responsibilities

· Manage implementation, administration, and optimization of enterprise messaging platforms.

· Serve as product owner for Email, SMS, Push, and RCS capabilities.

· Define and maintain roadmaps, user stories, and Agile backlogs.

· Partners across Marketing, Engineering, Architecture, Analytics, and Operations.

Required Qualifications

· 5+ years of experience as a Technical Product Management, Technical Product Owner, Marketing Technology, Management Consulting, or related field.

· 5+ years of experience implementing or supporting enterprise marketing communication platforms.

· 5+ years of experience delivering technical solutions for acquisition, retention, personalization, preference management, and consent management.

· 5+ years of experience managing multiple projects across various businesses simultaneously.

· 5+ years of experience translating business requirements into technical requirements.

· 3+ years of experience with Salesforce Marketing Cloud or comparable MarTech platforms.

Must be able to support east and central time zones work hours.

Preferred Qualifications

· Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.

· Agile experience using Scrum, Kanban, and/or SAFe.

· Experience with HTML, CSS, AMPscript, SSJS, and SQL.

· Experience in healthcare or regulated industries.

· Professional level communication skills and business acumen.

· Experience collaborating with cross-functional teams, key stakeholders, and executive leaders.

· Experience with preparing and presenting materials to executive leadership and cross-functional business teams.

Education

· Bachelor’s degree in fields of study related to Marketing, Computer Science, Engineering, Business, or related field preferred. Equivalent work experience can be considered.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$83,430.00 - $203,940.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.   

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/17/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.