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GoTo Foods

Marketing Data Analyst

GoTo Foods Sandy Springs, Georgia, United States

Food and Beverage Services · 10,001+ employees

Sep 18
data-analyst Mid (2-5 yrs) Full-time United States
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About the role

The analyst supports business and marketing research initiatives by tracking campaign metrics and performing strategic data analysis. They collaborate with internal stakeholders and external vendors to generate actionable insights for brand and digital teams.

What they look for

Business Analytics Marketing Research Consumer Insights Data Analysis GTM Campaign Metrics Market Testing Forecasting Strategic Analytics Loyalty Engine Management Stakeholder Management Vendor Management Digital Marketing Brand Marketing Revenue Management

Requirements

The role requires experience in data-driven analysis and the ability to partner with senior team members on strategic projects. Candidates must be capable of working across various corporate functions and managing relationships with external research suppliers.

Full description

The Marketing Data Analyst is part of our Consumer Insights & Analytics team. This role supports business analytics along with marketing and consumer research initiatives across our brands and digital programs. The Analyst partners with senior team members to analyze performance and generate insights that inform strategic decision making, and executes day-to-day work primarily across tracking GTM campaign metrics, loyalty engine partners, market testing, forecasting, and ad hoc strategic analytics — working with internal stakeholders and external research suppliers as needed.

This individual will help brand and digital teams put consumer insights and data-driven analysis to work, and will collaborate closely with Brand Marketing & Operations, Loyalty Customer Engagement, Digital Teams, Corporate centers of excellence (e.g., Off-Premise, Loyalty, Revenue Management, and Culinary), and external research and data vendors.

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