Marketing Lead / Product Marketing Manager
Clera Berlin, Germany · €75K–€120K/yr
Technology, Information and Internet · 11-50 employees
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About the role
You will define product positioning and messaging while leading go-to-market strategies for a technical AI software product. Additionally, you will manage marketing budgets, KPIs, and growth programs while building and leading a marketing team.
What they look for
Requirements
The role requires 3-4+ years of experience in B2B product marketing or growth marketing, including hands-on leadership and budget responsibility. Candidates must be fluent in both German and English and possess strong skills in AI tools and technical communication.
Full description
About the Role
This role spans two marketing opportunities at a seed-stage B2B AI software company: Marketing Lead and Product Marketing Manager. You will help translate a technical AI voice product into clear, compelling positioning and build marketing programs that support growth.
What You'll Do
- Define positioning, messaging, and storytelling that make a technical product memorable and conversion-focused.
- Lead go-to-market launches for products, features, customer segments, and international markets.
- As Marketing Lead, own strategy, budget, KPIs, and pipeline impact, while building growth programs across organic and paid channels.
- Apply AI and automation tools to marketing execution, test new channels, and use data to guide decisions.
- Build and lead a marketing team while staying hands-on with execution.
- As Product Marketing Manager, own website messaging, sales enablement, decks, case studies, testimonials, and competitive research.
What We're Looking For
- For the Marketing Lead role, 4+ years of growth or marketing experience with functional ownership and meaningful budget responsibility; for Product Marketing, 3+ years of B2B product marketing experience.
- Experience in startups and scale-ups, with a strong academic background and early experience in consulting or comparable internships.
- A track record of hands-on marketing leadership, using experiments, KPIs, and pipeline impact to guide decisions.
- Experience launching into new segments or international markets, and building repeatable growth programs across organic and paid channels.
- Fluency with AI and automation tools, and the ability to explain complex technical products in clear, polished language.
- Native or fluent German and professional fluency in English.
Compensation & Benefits
Salary range: €75,000 to €120,000 annually. Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.
