B2B Sales Engineer

Job Summary & Purpose

The primary focus of this position is B2B sales and business development, including prospecting, customer meetings, solution selling, follow-up, negotiation, and closing sales.

The Sales Engineer will use technical product knowledge to understand customer requirements and recommend suitable robotic solutions. The role is best suited for someone with proven B2B sales experience who is comfortable generating new business and working towards monthly sales and revenue targets.

1. Business Development & Prospecting

• Proactively identify and approach new business customers through cold calling, email, LinkedIn, networking, exhibitions, referrals, and direct outreach.

• Build and maintain an active sales pipeline by consistently generating new prospects, conversations, meetings, and sales opportunities.

• Develop relationships with decision-makers and identify potential applications for robotic products and solutions within their businesses.

2. Solution Selling & Customer Meetings

• Understand the customer’s business requirement, budget, and intended application and recommend the most suitable robot, software, rental, or purchase solution.

• Conduct showroom demonstrations, client meetings, presentations, and site visits while clearly explaining product features, applications, limitations, and commercial benefits.

• Translate technical product information into practical business value that customers can easily understand.

3. Quotations, Follow-Up & Closing

• Prepare quotations and proposals using approved pricing and commercial terms.

• Consistently follow up on enquiries and quotations, handle customer objections, negotiate within approved guidelines, and take ownership of opportunities through to closure.

• Coordinate customer approvals, documentation, and payments before project handover.

4. CRM & Sales Performance

• Maintain accurate records of leads, meetings, requirements, quotations, follow-ups, and opportunity status in the CRM.

• Achieve assigned targets for outbound activity, customer conversations, meetings, robot sales, and monthly revenue.

• Coordinate with technical, software, logistics, and project teams to ensure solutions sold can be delivered according to the agreed scope and timeline.

Requirements

• Minimum 2 years of proven B2B sales or business development experience is required.

• Demonstrated experience in prospecting, cold calling, client meetings, follow-up, negotiation, and closing business.

• Comfortable working with monthly sales targets, revenue targets, and performance KPIs.

• Experience selling technology, automation, IT, electronics, machinery, engineering products, or other B2B solutions is preferred.

• Technical or engineering background is an advantage when combined with relevant sales experience.

• Strong communication, presentation, negotiation, and relationship-building skills.

• Experience using CRM systems and managing an active sales pipeline.

• Candidates should have a genuine interest in building a career in B2B sales and business development.