Graphic Designer

Join the Tire Discounters Family — Drive Your Career Forward! 

About Us: 

Tire Discounters, the nation's largest family-owned and operated tire & service business, was founded almost 50 years ago. We are dedicated to providing exceptional automotive service with a focus on transparency and care for our nearly 2,300 team members. We offer diverse career paths, industry-leading training, and a commitment to our core values. 

As a family-owned tire and automotive service retailer, our mission is to prioritize people and safety above all else. We are dedicated to delivering a "WOW" experience to our customers and team members, with a commitment to always do the right thing while challenging the status quo. 

 

GENERAL DESCRIPTION:     The Graphic Designer position is responsible for providing design support by creating eye catching and aesthetically pleasing creative visuals to communicate information in an effective way. Core responsibilities include creating design, producing graphic art and visual materials for promotions, advertisements, packaging, through a variety of media outlets to enhance the brand image and operational excellence of Tire Discounters.  This position will report directly to the Director, Communication Strategy and Commercial Innovation, and will work cross-functionally with the entire organization and agency partners to produce both digital and print content. As a member of the Marketing team, this position provides additional creative support and accountability, as required, to the entire organization.

 

 

ESSENTIAL FUNCTIONS:    

• Concept and develop creative for a variety of print and digital mediums including digital ads, social media, email marketing, store signage and POP, flyers, posters, brochures, infographics; and other marketing materials as needed, to serve the needs of the entire organization.

• Creates graphics designs of communication and marketing material in accordance with Tire Discounters brand standards throughout all forms of creative execution.

• Responsible for creating visually appealing graphics while expressing messages clearly to the intended audience

• Generate and manipulate graphic images, animations, sound, text, video, etc. in to consolidated and seamless multimedia programs.

• Coordinate and serve as a liaison between Tire Discounters internal Marketing staff and outside agency partners/vendors on marketing related projects.

• Meet and work with internal clients/departments to understand and evaluate messaging goals and offer creative solutions for new design projects. Manage requests for creative services, communicate reasonable timelines and clear expectations.

• Manage and track design jobs from start to finish. Create design samples, perform quality checks including proofing and making client requested corrections/revisions.

• Prepare all final graphics for print production, reviewing for accuracy.

• Correctly estimate timelines, meet deadlines on assigned projects and resolve issues as needed throughout project development.

• Maintain and catalog all digital assets (photos, videos, design files etc.) in an easily identifiable, organized, and accessible format.

• Maintain all graphic design equipment in good working order; provide feedback on replacement and upgrade needs.

• Stay current on technological advances in the field and identify areas of potential use for the company.

• Keep the Marketing leadership informed of major projects’ status. Present completed projects to Marketing leadership for approval.

• Contribute to the ongoing refinement of brand guidelines and refinement, best practices, and optimization.

• Supervise and train a Co-Op, review work, offer guidance and suggestion.

• Pick-up or assist in other marketing, website, digital, or recruiting projects as needed.

Qualifications

KNOWLEDGE, SKILLS, AND ABILITIES:

• In-depth knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign primarily) in addition to Microsoft Office Suite.

• Must have the ability to manage multiple projects and multitask accordingly to meet deadlines.

• Excellent problem-solving, written and verbal communication, interpersonal, time management skills and attention to detail

• Ability to handle pressure and work in a fast-paced environment with shifting priorities

• Basic understanding and appreciation of marketing strategy.

 

 

EDUCATION AND WORK EXPERIENCE:

• Bachelor’s Degree or Equivalent experience in Graphic or Digital Design, Communication Arts or Digital Media.

• Minimum two years of experience graphic design

• Portfolio that demonstrates a strong design aesthetic that clearly illustrates skillset.

• Work history that demonstrates leadership, ability to take ownership, and results.

• Experience in Automotive industry preferred but not required.

 

PHYSICAL DEMANDS:

• Operates in both an office setting, and within our retail operations.

• Routinely uses standard office equipment such as computers and phones.

• Walking, standing, sitting, listening and talking on a wide variety and continual basis.

• Required to stand, walk, use hands and fingers, handle and/or feel; lift/carry up to 25 pounds, and reach with hands and arms.