Senior Product Marketing Manager (NYC)
Hyro New York, New York, United States · $130K–$160K/yr
Software Development · 51-200 employees
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About the role
The Senior Product Marketing Manager will own the go-to-market strategy, including positioning, messaging, and pricing for Hyro's AI agents. They will also lead end-to-end product launches and equip sales teams with the necessary collateral and insights to win deals.
What they look for
Requirements
Candidates must have 4+ years of B2B SaaS product marketing experience and a proven track record of leading successful product launches. A bachelor's degree in Marketing or Business Administration is required, along with strong project management and communication skills.
Benefits
Full description
Grab your cape, become a SuperHyro!
Hyro, the leading Agentic Care Communications platform, enables health systems to safely automate workflows and conversations across their most valuable platforms, services, and channels-including call centers, websites, SMS, mobile apps, and more. Hyro's customers, which include Baptist Health, Hackensack Meridian Health, Tampa General Hospital, and Inova Health System, benefit from AI agents that are fully HIPAA-compliant, fast to deploy, easy to maintain, and simple to scale-generating better conversations, successful patient outcomes, and revenue-driving insights.
What are we looking for?
You love finding opportunities in healthcare and turning them into clear differentiation. Building a go-to-market plan for a new vertical that lands its first $200K deal? That's a fist pump. Generating a few SQLs with a product explainer video? That's a champagne popper. As our Senior Product Marketing Manager, you will shape positioning, messaging and launches for Hyro's AI agents, brief industry analysts, and equip our sales and BDR teams to win new deals. You are a strategist and an executor with great attention to detail, and you want to help mature our marketing processes and amplify our product offering.
Does this sound like you? If you're curious, analytical and a great marketer, we want you to grab your cape and become a SuperHyro. This position works closely with the marketing, product, sales, and engagement manager teams.
Responsibilities
- Own the go-to-market strategy for your suite of products, including segmentation, positioning, messaging, pricing and packaging, and product naming
- Lead product launches and releases end to end with product, sales and customer success, aligning release dates and making sure every team knows what is shipping and why
- Create launch collateral that sales and marketing actually use, including one-pagers, decks, landing pages, explainer videos and webinars
- Drive market and competitor intelligence, turning trends, threats and opportunities into battlecards and clear differentiation for our go-to-market teams
- Enable the sales and BDR teams with sharp pitches and materials for major launches and smaller releases, and present directly to sales teams
- Build customer and persona insights and brief industry analysts to sharpen our positioning in healthcare
- Create a feedback loop between sales, customer success and product that brings field insights into the product roadmap
- Partner with growth and content marketers to tie our value propositions into brand campaigns
- Help mature our launch and enablement processes as Hyro grows into a larger organization
Requirements
- 4+ years of product marketing experience in B2B SaaS
- Proven track record leading product launches, from positioning and messaging through sales enablement
- Strong go-to-market skills, including positioning, messaging and competitor analysis
- Excellent copywriting and storytelling skills, with confidence presenting in front of sales teams
- Strong project management skills and the ability to prioritize several projects at once
- Independent self-starter who takes initiative, proposes creative solutions and needs little direction
- Collaborative partner to marketing, product, sales, customer success and design teams
- Hands-on experience with CRM and marketing automation tools, such as Salesforce and HubSpot
- Bachelor's degree in Marketing, Business Administration or similar
- Excellent written and verbal English
- Experience in Healthcare & AI products- an advantage
This is a hybrid role, with at least three days per week in our NYC office. Applicants must be currently authorized to work in the United States on a full-time basis. The salary range for this NY-based position is $130K – $160K annually, exempt, and is based on experience, qualifications, and skills. Compensation for candidates outside New York may vary with local cost of labor.
Benefits & Perks
- Unlimited PTO, plus paid sick leave
- Company-wide long weekends every quarter
- Hybrid, dog-friendly NYC office
- Work from anywhere for up to 2 weeks per year
- Medical, dental & vision for you and your family
- 401(k) with company match
- MealPal subscription for monthly lunches
- Home office equipment coverage
Equal Opportunities
Hyro is proud to be an equal-opportunity employer. We hire talented people regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, military or veteran status, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local law.
